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Uncovering the Mystery: Understanding How Blind Boxes Work

Apr 18, 2022

How Do Blind Boxes Work?

Blind boxes work by trading on their uncertainty. As a result, they stimulate the consumers to repurchase in the quest for rare products. This allows users to give items new value by r

epackaging them into new blind boxes, thereby transforming them into surprises for someone else.

 

The concept of a blind box toy emerged from the Japanese Fukubukuro, which stands for “lucky bag” in Japanese. The lucky bags contain unknown random contents, making them a great surprise for the buyer.

 

More and more snack makers are launching their products in blind boxes. After consumers register for a blind box service, they will receive a box with a surprise inside.

 

A blind box is a product sold in a box containing a random item from any one series. Like the hobby of collecting trading cards, you know what set you are looking for, but you don’t know what you will get until you open the box.

 

Like what you’ve read? Here’s an interesting video on a blind box toy review.

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Blue Pyramid
Blue Pyramid
Blue Pyramid
Blue Pyramid